I called professional skateboarder and Natural Koncept skateboard company owner, Josh Zickert, for some perspective. The funky design became an emblem for skateboarders who didn’t take themselves too seriously. The iconic motif was inspired by a bottle of Ilene’s perfume and Spencer’s coloring books. Two years later, she created the teal and cherry blossom design for AriZona’s green iced tea. They kept their water cooler in a wooden box that had a zigzag, checkerboard pattern - an exterior that inspired Ilene to create the yellow and teal design that the brand still uses today. Ilene Vultaggio, Don’s wife, designed the logo.Īt the time, the couple lived in an aquamarine pastel colored home and dabbled in arts and crafts. The moniker was meant to conjure up images of a problem that Vultaggio’s product provided an easy solution. His father played a word association game, connecting the desert state’s arid climate to thirsty throats, inspiring the name for his iced tea brand. Vultaggio had never been to Arizona when he decided to name his company after the Southwest state, says Spencer Vultaggio, Don’s youngest son and chief marketing officer for AriZona Beverages, on a recent phone call. Vultaggio’s start-up story is easy to find, but the more elusive tale of how the brand became a cult classic among rebellious, anti-corporate skateboarders is harder to uncover. He nearly lost it all due to a decade-long battle with his former business partner. The 68-year-old Brooklyn native comes from a working class family, but made his $3.9 billion fortune selling the beverage without a cent spent on advertising or marketing for the first 25 years of operation. Google AriZona Beverage’s founder, Don Vultaggio, and prepare yourself for an entertaining American Dream story. The evolution of the drink has become synonymous with a good time. It rides along on bike rides, sits on the stoop, and continues to be passed around at the skatepark after hours of practicing tricks. It is still the go-to choice on hot days for young adults on tight budgets. Its large size and cheap price point have made it easy to share among friends (life before adulthood and Coronavirus meant lax rules on hygiene). Its consumer still skews young, unbothered by the amount of sugar (21 grams per 8 ounces) in a 23 ounce. Moselle wrote in the free product placement because she believes that it is a reflection of the real-life affinity Moran and other skateboarders have for the brand.ĪriZona Iced Tea has been the catalyst for moments like these for the past 28 years. Kirt carries the plastic container during the first ten minutes of the episode, using it as a tool to make friends and diffuse awkward situations. The pilot, which debuted in May 2020, opens with Kirt, played by real-life skateboarder Nina Moran, offering to bring a gallon of AriZona Iced Tea to the newly formed female meet-up at the skatepark. It’s this strange thing that their culture has hooked on that that I only know about through Nina.” She’ll wear an entire outfit with the green tea pattern. Nina Moran, who plays Kirt, is obsessed with AriZona Iced Tea. “AriZona Iced Tea has this ‘it’ factor that makes no sense,” says Crystal Moselle, writer and director of HBO’s new comedy series Betty, a show about young women navigating the predominantly male-oriented world of skateboarding in New York City.
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